Review
We replaced roughly a third of our recurring meetings with recorded videos for two months. Here is what worked and what people quietly ignored.
Loom is excellent at exactly one thing: recording a screen walkthrough and sharing it in seconds. That narrow focus is why it works. Do not expect it to be a video editor, and do not assume people will watch a 20-minute recording.
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The pitch for async video is simple: most status meetings are one person talking while everyone else waits. Record it instead and you give back an hour of calendar time. We tried it properly for two months, replacing a third of our recurring meetings with Loom videos, and tracked who actually watched.
Hit the shortcut, pick screen or camera, talk, stop. The link is on your clipboard before the video finishes processing. That friction level is why people use it — anything slower and they schedule a meeting instead.
The AI features add real polish: an automatic title, a summary and chapters, all generated before you have finished writing the Slack message.
Design feedback, bug reports and onboarding walkthroughs were unambiguous wins. Showing beats describing, and the recipient watches at 1.5x when it suits them.
Anything needing discussion. A recorded video announcing a decision people disagreed with produced a worse conversation than a meeting would have. Long videos also died: analytics showed completion falling off a cliff past ten minutes, and the recordings people ignored were always the longest ones.
Fifteen dollars per user per month is fine for a few heavy recorders and expensive if you licence a whole team who record twice a year. Screen Studio produces prettier videos for a one-off fee but has no sharing platform; Vidyard targets sales teams with more tracking.
Loom does one job faster than anything else. Buy seats for the people who explain things for a living, keep recordings under five minutes, and enjoy the calendar space.
| Free plan | 25 videos, 5 minutes each |
|---|---|
| Business | $15/user/mo annually, unlimited length |
| AI add-on | Summaries, chapters, titles — included on Business AI |
| Recording | Screen, camera, or both, up to 4K on paid |
| Integrations | Slack, Notion, Jira, Gmail, Confluence |
| Analytics | Views, watch time, reactions, comments |
Scores from our own testing. Prices are launch RRP in USD.
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